Complete Branding Campaign

annex communication was retained by Infinity Headwear & Apparel, Inc. for the brand launch of MascotWear, a new apparel line that was the result of an exclusive relationship with IMG’s Collegiate Licensing Company division.  We provided brand direction and development for MascotWear, as well as execution of all of the video, digital, online and print assets.  

In addition, annex negotiated and managed a sponsorship with the S.E.C. (Southeastern Conference) on behalf of MascotWear, and also launched a public relations campaign that solidified National, regional, local and online coverage.