Annex Communication was polled for press release tips in FitSmallBusiness.com
An article by Progessive Grocer explains why consumer engagement is so important to the retail and CPG Industries.
We firmly believe that there is no “magic bullet” to achieving your communication goals. We utilize our industry expertise and experienced team to leverage relationships, create consistent messaging throughout all communication platforms, and creatively implement consumer engagement initiatives to build an effective communication strategy.
1. Latino men purchase almost as many grooming products as Latino women. Additionally, from 2013 to 2014, Latino men had a 15.5 percent spike in fragrance purchases.2. While only accounting for 17% of the total U.S. population, Hispanics are responsible for 16.2% of all baby beauty purchases. That includes items such as powders and lotions in addition to baby cologne, which is seldom used by non-Hispanics.
It is clear that retailers be marketing their beauty products more towards Hispanics. We will see which retailers are following the numbers.
Forbes.com posted an article regarding the differences in mentality with millennial consumers compared to previous generations. Since millennials will spend $65 billion on consumer packaged goods over the next 10 years, CPG brands must learn how to cater to these young people.
Forbes listed trends that will help make this connection. We have added our take on three of these them:
1. Visibly SustainableMillennials care far more than older generations about sustainability. CPG brands must care, or at least pretend to care, about the environmental impact they have. Finding more “green” ways to operate and distribute products will go a long way in building rapport with these consumers.2. Food with BenefitsAdding nutrients to already packaged foods is increasingly important to millennials. The message on packaging must connect emotionally for these consumers. For example, if a brand is selling pancake mix, adding protein to the mix and creating messaging that consumers will stay full longer and have more energy for their day, would appeal to millennials.3. Eat with Your EyesAs most millennials spend a good portion of their time on social media, it is increasingly important to engage these consumers with visual illustrations on packaging and stimulate their sense of sight. How often do you see millennials post pictures of food online? We are assuming the answer is quite often. How often do you see them post pictures of unattractive food online? The answer is probably much less frequently. If brands are visually appealing, they will have more millennial consumers. Bottom line.
As we learned that mcgarrybowen, a Dentsu-owned advertising agency, has quit the Sears Holding account, the struggles of the former retail titan continue to mount.
Environmental groups Natural Resources Defense Council (NRDC) and As You Sow have expressed their concerns regarding the lack of recyclable packaging in the CPG industry, and some of the facts are surprising.
With the recent news that Kraft Foods profits fell an astonishing 62 percent last year, CPG companies are scrambling to recover lost profits and win back consumers. Brands will be placing an increased emphasis on offering healthy selections, and eliminating sugary, artificially flavored treats.Americans eat on the go more than ever, which is a good sign for CPG companies, however, they are much more inclined to grab a yogurt or granola bar as opposed to a bag of chips or a candy bar.
According to a recent Reuters article, U.S. households continued to cut back on the purchase of retail goods in January; and this disturbing trend should be cause for concern for brands nationally.